How to Market Your OB-GYN Practice Online with EHR-Generated Insights
In this modern world, OB-GYN practices must leverage every tool at their disposal to reach new patients and retain current ones.
One of the tools that can present unique marketing insights for OB-GYN practices is a specialized EHR system.
By utilizing these electronic health records (EHR) insights, practices can create more targeted, personalized marketing strategies that resonate with their target audience and foster growth.
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Why EHR Data is a Goldmine for OB-GYN Marketing
Most medical practices, OB-GYN practices included, collect patient data in their EHR systems.
This data can be invaluable for crafting marketing strategies that are not only targeted to the right audience, but also highly effective.
By understanding things like appointment trends, patient demographics, and other key insights, OB-GYN practices can create personalized marketing campaigns that speak directly to the needs and concerns of their patients.
With a specialized OB-GYN EHR platform like digiChart, you can easily gather and leverage this data to grow your practice.
Key EHR Insights You Can Use to Guide Marketing
Your EHR software is likely to hold a lot of data, but these are the data points that can best support your digital marketing strategy:
Appointment Trends
Knowing and understanding which types of visits are most popular, like prenatal check-ups or annual pap smears, can inform your marketing strategies.
Seasonal patterns like an increase in HPV appointments before the start of a school year, can provide additional insights.
These trends can be used to create blog topics, email campaigns, and even pay-per-click social or Google Ads ensuring you are reaching your target audience with timely information.
Patient Demographics
EHR software can provide significant data on patient demographics like age, pregnancy stages, and menopause trends, allowing practices to tailor marketing campaigns to different life stages.
By creating targeted campaigns for each demographic, practices can ensure that their social media content and advertisements reach and resonate with each segment at the right time.
Frequently Asked Questions and Diagnoses
Common concerns, questions, and diagnoses logged during visits can be used to guide content.
When things are commonly asked or commonly diagnosed, it indicates a need for more information.
Blog posts, FAQ pages, or short video explainers addressing these issues can position your practice as a trusted source of information and support. This enhances your reputation and can help you attract new patients while keeping your current ones confident and engaged.
No-Show and Rebooking Data
By taking a look at no-show rates and rebooking data, you can uncover communication gaps and identify marketing opportunities.
Automated reminders and educational email campaigns can reduce patient churn and build patient loyalty.
Referral Sources and Intake Trends
Tracking the way new patients find your practice, whether through word of mouth or online searches, can help you refine your advertising focus.
By understanding these referral sources, you can allocate ad spend more effectively and enhance social media marketing strategies.
How digiChart Makes Marketing Easier for OB-GYNs
digiChart provides an OB-GYN specific platform for more relevant insights.
These insights not only streamline practice management, but they can help marketing efforts.
From insights into long-term health trends, patient information, prescriptions and test results, digiChart can facilitate patient engagement and marketing analysis, reducing the need for external analytic tools.
Top Digital Marketing Strategies Using EHR Data
There are certain types of marketing strategies well suited to the type of data gleaned from EHR platforms.
Here are the top 5 strategies to try using EHR data driven insights:
Create a Blog Series Based on Visit Trends
Appointment data, commonly asked questions, and common diagnoses can be used to craft blogs that address the concerns most frequently faced by patients.
From general women’s health concerns to questions about pregnancy, sexual health, cancer screenings, or menopause, a blog provides an opportunity to educate, encourage women to seek medical attention or get a check up, while improving website SEO and growing awareness of your practice.
Run Meta and Google Ads Targeting Key Patient Types
With patient demographic insights, you can run targeted paid ad campaigns.
Whether you want to focus on expectant mothers, menopausal women, or some other demographic, targeted ads ensure your message and your practice reach the right audience.
It ensures that providers can offer informed guidance and maintain clear communication with patients.
Launch Email Campaigns Based on Life Stage and Event Triggers
Age-related data and reasons for appointment bookings can be used to create automated email campaigns that are triggered by life stages and events like pregnancy, puberty, and menopause. These campaigns can keep patients informed and engaged with their care.
Not only can this help patient retention, it can empower them to play a proactive role in their own healthcare journey.
It ensures that providers can offer informed guidance and maintain clear communication with patients.
Respond to Seasonal Demand with Social Campaigns
Seasonal trends, like back-to-school health checks and changes to the menstrual cycle in the winter months, can be used to create timely social media campaigns that address patient needs and encourage timely appointment bookings.
Successfully Market Your OB-GYN Practice with digiChart
Data-driven marketing campaigns can educate patients, enhance engagement, and drive growth for your practice. But only if you have the right software.
A fully integrated, OB-GYN specific, EHR platform like digiChart can not only support more efficient and organized workflows, but it can provide useful insights to inform and improve your marketing efforts.
Embrace the potential of EHR data and watch your practice thrive in the digital age. Contact us today to schedule a demo.
